SOCIAL DESIGN

I’ve worked in social media since 2020, keeping an eye on the latest trends and algorithm changes to create viral-worthy content that helps accounts grow their online presences and build loyal followings. Throughout the years, I’ve built social media-forward concepts from the ground up, redesigned existing templates to promote brand identity and navigate the ever-changing digital landscape, and oversaw the art direction of various campaigns.

JoySauce

As JoySauce’s social media manager, I turn the articles we publish on our website into easily digestible, attention-holding content for the brand’s social media accounts. It’s a delicate balance between offering enough visual stimulation to catch viewers’ interest and providing enough context to keep them engaged with the work we do.

Celebratory collage for Gregg Araki's 66th birthday featuring multiple film characters and a smiling central portrait of Gregg Araki.
Cover photo of a magazine or article featuring two basketball players, one in a New York Knicks jersey and the other in a white jersey, with a basketball court and hoop in the background, and the headline "The NBA Finals are a Filipino American hoop
Image of six Asian women athletes, some holding medals, with a stadium background. Overlay text reads: 'Asian women are the future of sports' and 'Sports culture is becoming more welcoming and healthy for all athletes, and Asian women are leading the
Book cover titled 'The Best Films of 2025' featuring a collage of diverse people and characters from various movies, with the words 'Words by Siddhant Adlakha' at the bottom.
Collage of nine diverse men's photos with colorful doodles and text, celebrating Men's Joyous Sexuality in 2025.
Book cover titled "Meet the new generation reinventing Cantopop" by Janne Soriano, featuring colorful images of multiple Asian pop stars with star patterns in the background.
Book cover with a woman in the foreground smiling, and a man and a woman in the background facing each other in profile, with colorful abstract backgrounds. Title reads 'After Love Is Blind, Emma Betsinger still believes in love' by Aleenah Ansari.
Collage of several women and a man showing diverse expressions and actions, with a yellow overlay text that reads 'AANHPI content creators who are defining digital culture' and a smaller caption 'by Anjana Pawa'.
Book cover titled "Looksmaxxing" and the man’s impact on Asian American men. Glove, syringe, hammer, and scalpel surrounding a muscular man with the face of a young Asian man in mid-portrait, with a background of interconnected red dots on a yellow t
Group of Asian American and Pacific Islander athletes in football and other sports gear, with a vibrant background, and overlay text about their achievements in the NFL playoffs.
Cover of a publication featuring Asian and Pacific Islander faces with the title 'The biggest Asian and Pacific Islander stories of 2025' in bold letters, colorful numbers 2, 0, 2, 5, and various doodles and sketches on a yellow background.
Collage of diverse Asian and Pacific Islander poets with handwritten notes in the background and bold text urging to stop sleeping on these poets, authored by Ayat'Arrahman Mahmoudi.